You've used AI to build something real — fast. Now you need to turn it into a business. Vekaya bridges the gap between vibe coding and commercial traction, with product strategy and execution that takes your prototype to the next level.
I've sat in both seats. As a founder, I built UAE's first agent-free property marketplace from nothing — raising funding, shipping the MVP, and onboarding 150,000 users in six months. As a product leader at Expedia, BT and AppyWay, I've owned P&Ls, built teams, and shipped products that moved real revenue.
We're living through a genuinely new moment. AI tools have made it possible to go from idea to working prototype in a weekend. Vibe coding is real, and it's powerful. But a working prototype isn't a business — and that's exactly where most AI-first founders get stuck. You've built something. Now what?
What separates the prototypes that become companies from the ones that don't isn't technical skill. It's product thinking — knowing what to build next, how to find your first paying customers, how to tell the story that gets investors to say yes. That's the gap Vekaya fills. Strategic, commercial, and deeply human. Not just a deck. Real partnership.
AI tools have unlocked a new generation of founders. Building a prototype in a weekend is now real. But turning that prototype into a product people pay for? That's a different skill — and that's where I come in.
The best product thinking is useless if it stays in a document. I work with founders to make decisions, build things, and move — not just plan.
I take on a small number of clients because the work matters. When we work together, I'm as invested in your outcome as you are.
Most early-stage companies don't fail for lack of ideas. They fail for lack of focus. Getting clear on what matters — and doing that first — changes everything.
World Gold Council needed a world-class digital publishing, content curation and e-commerce platform — £5M budget, global ambitions.
Defined full product vision, built a content management system for editorial workflow and posting, led UX prototyping, conducted market trend analysis, and drove GTM strategy with senior leadership.
Developed a community of over 750,000 followers with a strong social media presence across global markets.
Dubai's rental market was agent-dominated with no trusted way for landlords and tenants to connect directly without costly intermediaries.
Co-founded and led product end-to-end — market research, business planning, proprietary matching algorithm, investor fundraising. Won Dubai Government's In5 Innovation Hub Competition.
£500K seed then £2M Series A in 18 months. 150,000 registrations and 30,000 listings in the first 6 months.
O2 needed its Rewards loyalty programme seamlessly integrated into Priority Moments to drive engagement and long-term retention at scale.
Led end-to-end product delivery of the O2 Rewards API integration across engineering, design and commercial teams.
Delivered on time with measurable improvements in app engagement and subscriber retention across the O2 base.
More client case studies coming soon as Vekaya grows.
From messy idea to validated roadmap in 2–3 weeks. MVP scoping, product-market fit validation, and a clear path to your first paying users.
Market positioning, pricing strategy, launch sequencing, and growth loops. Get to revenue faster with a GTM plan built for your stage and budget.
Don't just plan it — build it. Using AI-powered and low-code tools, I turn concepts into working pilots you can put in front of users and investors fast.
Ongoing strategic counsel for early founders. Fundraising narrative, traction metrics, investor storytelling, and the hard calls you don't want to make alone.
5 mistakes that kill great ideas before they launch — and exactly how to fix them. Written from 15+ years of building real products.
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